A Trick or Treat 2009 Special Post

Published by Robi | Filed under Amusing, Ramble

With Halloween coming, I would like to pose the question “has any one ever said trick?” In my opinion this years best treat give away is the timeless Reese’s Peanut Butter Cups (Reese’s Pieces is an acceptable substitute).

From a taste perspective they are excellent on their own (room temperature or chilled), can be bought individually, two pack or 100 pack, great as the foundation for a sundaes and perfect for smores. On top of all that my daughters love them which makes them valuable currency for bartering.

From a technology perspective, their web presence (www.hersheys.com/reeses/) is well thought through. It is rich in various multimedia activities, easy to navigate, social media interaction and represents the other Hershey’s brand assets well. My favorite feature is one I am seeing more and more – the Ad Alert. The Ad Alert very simply warns visitors (intended for kids) that they might be trying to sell product or gain information via submittal.  Reeses = corporate responsibility + well thought through web presense + tasty chocolate peanut buttery goodness. That was enough for me; I am now a Reese’s FB Fan.

Happy Halloween!