The Grand Strategy of Politeness

Published by Robi | Filed under Amusing, Ramble

While enjoying the holiday season I stumbled upon this article in the Economist. http://bit.ly/658KhH. It is an enjoyable read that provides perspective on how technology has adjusted the tone and language we use to communicate. If you are a historian, linguist or interested in the evolving social behavior associated with new communication tools it provides excellent perspective and context. If you only want the highlights, see below. I wish the requested my participation in the “Rudeness studies.” Respectfully yours, Robi (notice the value placed towards the reader of respectfully).

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Though English is flattening politeness in speech, in some other respects the traffic is the other way. Handshaking is now a commonplace greeting; in England 50 years ago it was unusual at social gatherings and restricted even in the workplace. So is the reluctance (once entrenched among the English upper classes) to give presents at social occasions. Bringing a bottle of wine used to imply that your host’s cellar was empty; flowers were a slur on the hostess’s gardening skills. Now it is all but de rigueur not to arrive empty-handed. Hats and gloves are out. Kissing is all over the place, twice in Paris, thrice in Polish, four times in the south of France. But in Poland hand-kissing, once a flamboyant and ubiquitous way of greeting ladies, is declining. It is, says Pawel Dobrowolski, a Warsaw-based commentator, now usually deemed to be “a provincial attempt at appearing to be cultured”.

All this is grist to the mill of those who study politeness, formality and other branches of sociolinguistics and sociopragmatics. “Politeness studies” is a growing academic discipline; a summer school at Lancaster University in northern England this summer even developed a sub-branch, “Rudeness studies”. A “Journal of Politeness Research” was founded in 2005. Its most-downloaded article is by Miranda Stewart, a scholar based in Scotland. It is called “Protecting speaker’s face in impolite exchanges: The negotiation of face-wants in workplace interaction”.

Students of politeness explore many aspects of social behaviour: how status relates to language, the use of calculated rudeness in broadcast media interviews and the use of the intimate/formal forms of address (called the T-V divide after the French forms tu and vous). One of the big discoveries in the subject’s early days, says Ms Stewart, was that left-wing people, regardless of culture, tend to prefer intimate forms of address; more conservative speakers like formality. These days, the most contentious issue is the idea that politeness studies has been too Eurocentric. Chinese and other east Asian scholars argue vigorously (but politely) that the discipline is too heavily based on individualistic western concepts and takes too little account of collective norms.

At least to outsiders, the biggest question is what politeness actually is, and how it relates to other vital but slippery concepts such as deference, friendliness and formality. From one point of view, politeness is about being nice: easing social interaction by taking account of other people’s needs. Academics call this the “Grand Strategy of Politeness” (GSP). Geoffrey Leech of Lancaster University describes it thus: “the performance of polite speech acts such as requests, offers, compliments, apologies, thanks, and responses to these.” According to the GSP “a speaker communicates meanings which place (a) a high value on what relates to the other person (typically the addressee), and (b) a low value on what relates to the speaker”.

But plenty of so-called polite behaviour in real life is anything but. Being polite does not stop you being freezingly rude, or warmheartedly friendly. Similarly, politeness does not necessarily equate with formality, though it is hard to imagine someone being exceedingly polite but also utterly informal.

So what seems to be happening is that formal politeness, at least in spoken and written exchanges, is on the decline, thanks to globalisation (meaning the rise of flat, nuance-less English as a means of international communication), to social changes and to technology. Replacing it is a kind of neutral friendliness, where human encounters take place devoid of the signifiers of emotional and status differences that past generations found so essential.

That may lubricate business meetings. But it makes life outside the workplace less interesting. If you use first names everywhere at work, how do you signify to a colleague that you want to be a real friend? If you sign all e-mails “love and vibes”, how do you show intimacy? Much of the world has an answer to that, at least in their own languages and cultures. English-speakers may have triumphed on one front, but they are struggling on another.