Location Based Services (LBS) – A Formula for Success

Published by Robi | Filed under General, Professional

For those whom I have been conversing with for the past several years, you know my feelings on LBS. In real estate and retail, RFID was supposed to be the panacea. In mobile devices, GPS/Geo locating for directions is far from the killer app. And, I wish I could forget when Blue Tooth was hyped up to be the communication answer for a mobile digital profile.

So now with all of the end of year technology chatter and talk about what is coming next, I am compelled me to share my formula for a successful LBS application. As you see below, it is far less about the technology and more about the value provided and the usability (convenience and frequency).

(Mature Technologies) + (Compelling Value Proposition to End Customer) + (Social Online Acceptance with Information Sharing) + (Measurable Success Metrics for the Provider) + (Consumer Opt in / Opt out Privacy Controls) + (Well Defined Easy to Manage Online Profile (FB, Twitter, 3G/4G provider, Google, Hotmail/Live, etc…)) = Successful LBS Application